For many, the stigma about clothes shopping at thrift stores is a thing of the past
"It is organized and clean and bright," said Suni Heflin, Marketing Manager for Goodwill Industries of the Valley.
She wants people to come through the doors to see for themselves. After all, she explains, the more people that shop here the more people are helped.
Just across town, the Roanoke rescue mission has the same idea.
"All of us are trying to keep up with the market which says everybody in roanoke is interested in thrift," said CEO Joy Sylvester-Johnson.
So, this weekend the mission thrift store will undergo a 72 hour transformation.
"When we reopen on Tuesday, everything will be new."
The need for updated inventory is at its peak. Since last year, the mission has seen a 22 percent increase in people needing help.
"If you buy a dress here you can buy medicine for a sick person or shelter for a homeless person," said Sylvester-Johnson.
The store brings in about $600,000 thousand a year, thanks to a diverse group of shoppers.
"We see a lot of high school and college aged shoppers looking for clothes here because they want to be creative and edgier."
Thanks to volunteers and donations, upgrades will not costing the mission a thing.
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